When was sour patch kids created

So grab a few handfuls of the sour but then sweet! Attention all my 70s babies! These deliciously chewy treats were originally named Mars Men to keep up with the space craze during that time.

Fittingly, the candies were shaped like martians. However, when the Cabbage Patch Kids Craze overtook the children of the 80s, Mars Men quickly became the iconic Sour Patch Kids, and the martians transformed into little children.

However, this year, a new berry flavor was added to the bunch. Then, in the late s, Sour Patch Kids were acquired by Cadbury-Adams and then sold to Mondelez International Group which has been adding new and unique "Sour yet Sweet" treats on a regular basis!

Although fairly young, Sour Patch Kids are one candy that have taken the sweet and sour world by storm. And one experimental-minded brewery, MobCraft Beer , created the barrel-aged Sour Barrel Kidz for summer — a "Belgian-style pale ale aged with Sour Patch Kids, then refermented on real fruit. You might not immediately connect Sour Patch Kids with music-scene street cred, but the company has surely attempted to get there.

In , HuffPost reported that the rapper Method Man had been tapped for a commercial, in which he performed the song "World Gone Sour The Lost Kids " that reflected his "concerns that the gummy candies will wreak havoc on the world. In , AdAge explored a new music-fueled initiative by Sour Patch Kids: opening up the Brooklyn Patch, a sprawling home in Brooklyn, New York, that was designed to host musicians on the road — in exchange for them creating content that could be shared across the brand's social media pages.

Though Mondelez marketing director Farrah Bezner called it "a long-term investment in indie music culture," its ultimate goal was likely to reach a younger demographic. According to Vulture , musicians like indie band Deer Tick and rapper Nacho Picasso all self-professed Sour Patch fans were happy to stay, play, and snack — even as some detractors labeled them corporate sellouts.

That effort spilled over to Austin, Texas, in , when another Patch house opened its doors in the famously music-centric city. Billboard quoted Bezner as saying, "There are no requirements to stay here," but associated content from resident artists bolstered the Sour Patch Kids brand further — one Halsey post, for example, racked up more than 50, views. Like most big-name companies, Sour Patch Kids has also found itself in hot water over the years.

The packaging of the candy stayed the same for years, with a ball cap added on the boy and in a girl added. Sour Patch Kids was originally offered in four flavors and colors — lime green , lemon yellow , peach orange and cherry red. In , blue raspberry blue was added. In a new Sour Patch Kids flavor called Fire was introduced that adds a kick of heat aftertaste to the sour and sweet taste.

A number of Sour Patch Kids follow-ups were introduced, including Sour Patch Exploders, with a softer interior and new flavors and colors, including raspberry lemonade rush pink and Grape Berry Surge purple.

Sour Patch Kids Extreme featured an extra sour coating and Sour Patch Fruits were shaped as a variety of fruits instead of kids, including watermelon, orange, lemon, lime, grape and cherry.

There have been a variety of Sour Patch Kids spin-off products, from video games to ice cream, ice pops, gum, cereal and even a sour ale.